Elevating a Resume Writing Business from $2,000 to $200K Annually

Elevating a Resume Writing Business from $2,000 to $200K Annually

Discover how a resume writing business skyrocketed from $2,000 to $200K in annual revenue with a strategic automation and web development

Elevating a Resume Writing Business from $2,000 to $200K AnnuallyElevating a Resume Writing Business from $2,000 to $200K Annually
Client
SMB
Year
Jan 2022
Services
API, WEB, WP
Platform
Web and Mobile

Project Overview

In the competitive landscape of resume writing services, one company aimed to significantly enhance its local presence across multiple demographics and cities. The primary objectives included the development of a dynamic new website with integrated automation, leveraging tools such as HubSpot for customer relationship management and targeted marketing campaigns. Additionally, the company sought to launch a potent combination of Local SEO strategies and targeted social media advertising on platforms like Facebook and LinkedIn to drive engagement and sales.

Challenges

  • Enhancing the company's local online presence in a saturated market.
  • Developing a user-friendly website that supports automation for better customer interaction and data collection.
  • Implementing effective marketing strategies to reach diverse demographics.
  • Increasing website traffic and converting visits into sales.

Execution

Website Development and Customization

A custom WordPress website was developed to provide a fresh, interactive experience for users. This platform allowed for the integration of custom interactions to analyze user behavior, including tracking clicks and identifying the most popular services. Automation features were seamlessly linked with HubSpot, enabling efficient management of marketing emails and subscriber engagement.

Data-Driven Marketing Strategy

Utilizing data gathered from Facebook Pixel, a retargeting campaign was crafted to tap into a previously untapped demographic, enhancing the reach and effectiveness of the company's marketing efforts. This approach was complemented by both on-site and off-site SEO tactics, including offline efforts, to bolster the company's ranking in Google's Local SEO Pack.

Multi-Channel Marketing

The strategic combination of Local SEO, social media advertising, and retargeting campaigns created a comprehensive marketing strategy that addressed various facets of online presence and customer engagement. This multi-channel approach ensured the maximization of visibility and interaction with potential clients.

API Automation

Real time event, automatic message and offer sending through real time API calls via Twilio. Coupons and hook alerts were implemented as well.

We combined 5 systems in one.

Project results

The implementation of a tailored, data-driven strategy led to remarkable results for the resume writing business:

  • Website traffic surged from 2 visits per day to 60, representing a 30-fold increase.
  • Annual sales skyrocketed from $2,000 to an impressive $200,000, marking a substantial boost in revenue and profitability.
  • The introduction of new services and the cultivation of a loyal customer base, with clients returning for additional services.
Elevating a Resume Writing Business from $2,000 to $200K Annually