Discover how a resume writing business skyrocketed from $2,000 to $200K in annual revenue with a strategic automation and web development
In the competitive landscape of resume writing services, one company aimed to significantly enhance its local presence across multiple demographics and cities. The primary objectives included the development of a dynamic new website with integrated automation, leveraging tools such as HubSpot for customer relationship management and targeted marketing campaigns. Additionally, the company sought to launch a potent combination of Local SEO strategies and targeted social media advertising on platforms like Facebook and LinkedIn to drive engagement and sales.
A custom WordPress website was developed to provide a fresh, interactive experience for users. This platform allowed for the integration of custom interactions to analyze user behavior, including tracking clicks and identifying the most popular services. Automation features were seamlessly linked with HubSpot, enabling efficient management of marketing emails and subscriber engagement.
Utilizing data gathered from Facebook Pixel, a retargeting campaign was crafted to tap into a previously untapped demographic, enhancing the reach and effectiveness of the company's marketing efforts. This approach was complemented by both on-site and off-site SEO tactics, including offline efforts, to bolster the company's ranking in Google's Local SEO Pack.
The strategic combination of Local SEO, social media advertising, and retargeting campaigns created a comprehensive marketing strategy that addressed various facets of online presence and customer engagement. This multi-channel approach ensured the maximization of visibility and interaction with potential clients.
Real time event, automatic message and offer sending through real time API calls via Twilio. Coupons and hook alerts were implemented as well.
We combined 5 systems in one.
The implementation of a tailored, data-driven strategy led to remarkable results for the resume writing business: